Innovation and creativity do not happen in a vacuum, yet often in organizational structures they are relegated to a specific space or team (e.g. an Innovation Lab) rather than set-up as a cross-cutting initiative. It is easy then to assume that the people who work within these spaces are doing the necessary innovation and new thinking to give their organization a competitive edge. However, innovation does not always work in such a neat, orderly way, and impactful innovation continually requires collaboration and perspectives beyond specific innovation teams.
We believe that creativity should flow within and around an organization, pulling different people from all parts of the structure into the design process. Yet, we so often encounter innovation as a specific unit or section, so how can we instead push to foster engagement in innovation beyond these units to better tap into employees’ creativity?