Behavioural science solutions for agrifood systems transformation - Better decisions for better results

FAO ntegrates behavioural science into its innovation strategy to drive transformative change in agrifood systems. FAO identifies behavioural barriers, co-creates solutions with communities and rigorously tests interventions to ensure their effectiveness. Practical applications span diverse contexts, such as enabling climate-informed farming, improving biosecurity practices and encouraging healthier food choices. By leveraging behavioural science, FAO helps individuals, communities and governments make better decisions and accelerates the shift toward a more sustainable, healthy, and food-secure world.