Data Science and SBC

How can behavioural data science improve social and behaviour change (SBC) programs? Where do machine learning and AI genuinely add value? And what can goat markets teach us about human behaviour? 🎧 In UNICEF's latest ABC’s of SBC podcast episode, we explore behavioural data science: how combining behavioural theory with new data methods can reveal patterns, frictions, and hidden levers in datasets that weren’t necessarily collected with human behaviour in mind.

Recorded at the recent Behavioural Horizons Workshop at UNICEF’s Office of Strategy and Evidence - Innocenti, held in Florence in November last year, the conversation brings together behavioural scientists, data scientists, and humanitarian practitioners working at the frontier of the field.