The tourism ecosystem and its multi-dimensional nature, combined with the dynamic nature of investment capital presents a complex picture, making understanding and measuring tourism investments challenging. In addition to the sub sectors inputs and outputs of tourism, there has also been a growth of capital flows towards Travel Tech startups despite the fact that they are not considered (TNC). They have been generating information signals to the FDI markets. This might generate evidence on the shifts from traditional investments towards non-traditional investments in the tourism sector.
In this regard, the UNWTO Travel and Tourism Tech Startup Ecosystem and Investment Landscape provides insights for understanding the travel and tourism tech investments and the travel and tourism startups, delving into the relevant features and considerations.