ShareTheMeal is developed as the first pilot project of the WFP Innovation Accelerator, part of the Innovation and Change Management Division, which aims to combine start-up lean thinking with non-profit projects to reduce food insecurity and malnutrition. This division reports to the Chief of Staff, Office of the Executive Director, of WFP and seeks to create value through prioritizing and better harnessing innovative ideas, as well as scaling up transformative projects to a global level.
The ShareTheMeal app was launched in 2015 and currently has more than 1,000,000 users. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.
The Consultant, reporting to the Head of Operations for the ShareTheMeal initiative, is expected to:
Develop self-driven analyses on customer giving patterns and product usage and derive clear and actionable recommendations for business decisions
Refining our user segmentation and triggers for marketing automation
Design and implement experiments to evaluate the impact of product optimizations and new features by defining key metrics
Measuring the effectiveness of marketing campaigns and developing our understanding of marketing attribution modelling
Collaborate with Product and Tech, Marketing and Management to define and track relevant business goals
Help foster a data-driven culture throughout our team and apply best practices
For more information and to apply, please click here.