UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.
The UN Women Strategic Partnership Division (SPD) is responsible for proactively driving the strategic positioning of UN Women and ensure that the size, sources and predictability of its resources help the organization achieve its strategic goals.
Duties and Responsibilities
Under the supervision of the Head of Individual, Public and Digital Giving, the Digital Fundraising Specialist will focus in getting UN Women fit for digital business and revamping UN Women Donation Online presence, by developing and rolling-out the system road test to be fit for success and accelerating rapidly through 2019 to be ready for the major opportunity of Beijing+25 in 2020.
The Digital Fundraising Specialist will be expected to undertake the following:
1. Strategy Development
Develop UN Women digital fundraising strategy, action plan and budget that enable UN Women to improve efficiency and effectiveness of digital fundraising activity, including messaging, approach, landing pages and user experience;
In coordination with ICT and Finance Units, launch platform for global donations and lead generation, to accept donations from donors globally in a way that is simple, intuitive and seamless for the donor and can be integrated with NatComs with digital capacity. This includes assessments and recommendations on payment gateway/processor functionality, database, donation platform CMS, email marketing tools; and research into platforms that encourage new ways of giving or to reach certain demographics through platforms or UN Women is already using.
Development of UN Women digital fundraising policy; including guidelines for Regional and Country Offices on protocols, business ownership and approval process;
Put in place full analytics and tracking of digital fundraising activity so that user journeys are optimised and conversion from prospect to donor is improved. Create a reporting dashboard for use by senior management.
2. Strategic Advice and Technical Support
Support the UN Women Individual Giving team and UN Women National Committees to deliver and enhance digital fundraising activity including email marketing, digital advertising with the purpose of generating more supporters at an increased value, increasing the number of monthly donors;
Deliver digital fundraising activity within the UN Women current systems and platforms and assess whether they are fit for purposes and able to meet the deliverables required;
Recommend on best practices, new and existing tools and other supporting resources if needed.
3. Campaign Delivery
In coordination with the Communications Unit, conduct digital fundraising campaigns targeted to specific markets or audiences using the global donations platform to drive revenue. Campaigns should include International Women’s Day, Mother Day/Father Day, 16 Days of Activism, Giving Tuesday, End of the Year, Humanitarian Appeals;
Set up paid digital marketing channels including Google Adwords and Facebook advertising in coordination with Communications Section;
Creating content, including email marketing drives, ad copy for digital platforms and visual assets, as needed;
Media planning and placement;
Donation and lead generation in multiple markets during key moments where UN Women has a higher media presence;
Conversion of leads to regular giving via email and with the potential for telemarketing conversion in countries with a National Committee with this capability;
Ongoing development of donors via email.
For more information and to apply, please click here.