The UNAIDS Regional Support Team for Eastern and Southern Africa requires a consultant to support the Communications and Global Outreach Adviser to implement social and online media activities.
Under the guidance of the RST ESA Global Outreach and Communications Adviser, the following deliverables are expected from the service provider:
Develop and implement five monthly social media calendars (which is used to plan and execute social media posts) for Twitter and Facebook. Calendar will include one original post as well as ad hoc retweets and reposts of related content per day.
Develop and implement one two-week and one three-week tailored social media calendars which include Tweets, Facebook posts, two web stories and daily infographics for World AIDS Day and 16 Days of Activism against violence against Women and Children.
Strategically source content from UNAIDS Cosponsors and other partners for the social media calendar, including leveraging content from events related to UNAIDS’ scope of work.
Gather and write twelve web stories, feature stories and/or other relevant content on HIV, sexual and reproductive health rights and sexual and gender-based violence for publication on RST ESA online and social media platforms, including the RST ESA website, Facebook and Twitter accounts.
Produce and promote five short promotional videos and/or infographics and animated content for promotional purposes using online tools such Lumen5, Canva, Photoshop for one week per month on both Facebook and Twitter.
6.Promotion costs for the promotional videos as above must be included in the quote as a separate line item.
Monthly assessment of the social media content in order to be aware of engagements; what works and what doesn’t work, using social media analytics
For more information and to apply, please click here.