Analysing Behavioural Data on COVID-19

Through the Collective Service, WHO, UNICEF and IFRC are collaborating to review behavioural and social data from various publicly available sources. The Collective Service aims to deliver, for the first time, the structures and mechanisms required for a coordinated community-centred approach to risk communication and community engagement embedded across public health, humanitarian, and development response efforts. The data are aggregated and interpreted based on UNICEF’s behavioural drivers model framework. The objective is to ensure that communications and operational approaches of the three organisations are closely aligned with people’s perceptions, capacities and needs.

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