Clean Seas Campaign

This campaign aims to reduce single-use plastics and phase out avoidable plastics, such as microbeads, within a five-year period. It works with governments to support urgent action, with the private sector to transform their business practices, and with citizens to call for action on this issue. The campaign seeks to galvanise action on marine litter and associated issues through demonstrating social proof of momentum for change through public commitments and demonstrations of action from individuals, government and the private sector. Individuals are encouraged to publicly commit to changing their plastic use behaviour in an effort to shift social norms.

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