Climate Neutral Now

The initiative aims to enable individuals, civil society and organisations to estimate their climate footprint, encourages them to reduce it and offset non-avoided emissions using certified carbon credits. It identifies current emission behaviours and prompts change by offering alternative behaviours and promoting structured goal-setting. Inviting people to take a pledge fosters the setting of implementation intentions, which is found to be successful in helping individuals to actually carry out a behaviour. People are invited to take a pledge and agree to measure emission sources, identify reduction strategies, set goals on how to implement them, and share their progress publicly.

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