Communicating Complexity in the Humanitarian Sector

UNHCR’s Innovation Service is testing a new communications framework to understand and shift behaviours within the organisation and to better align with innovation competencies. This framework is helping UNHCR move beyond thinking about innovation from the Innovation Service’s point of view and to dig into some of the beliefs and behaviours the organisation desires to change. UNHCR focused on using social, behavioural, and cognitive science to gain insight to: - Ensure work aligns with the science behind how people form beliefs and adopt new behaviours; - Build support for innovation within the organisation; - More quickly transmit promising practices and “bright spots” to those who will benefit the most from them; and - Embed skills and qualities associated with innovation throughout UNHCR and the humanitarian sector.

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