UN Global Pulse

Customer Journeys at Financial Institutions

When financial products and services are used effectively by the underserved population, they have the potential to strongly impact people’s lives. As a result, this study was conducted to encourage a shift in focus from examining access to finance to understanding actual usage of financial products. More precisely, the study demonstrates the potential of Big Data analytics to generate granular sex- and youth-disaggregated information on the use of financial services, and to apply insights to inform product development and policy making.

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