Improving Recycling with BeSci

In Ecuador, UNDP worked on BeSci experiments on waste management with a local recycling initiative. The ReciApp was used to connect citizens to their local waste picker to facilitate direct delivery of recyclable materials, without intermediaries. Personalised messages were sent to app users to test the effect of different cognitive biases such as loss aversion, social pressure, and environmental vs. social incentives to recycle. The tests achieved a 700 percent increase in the number of reported material delivered to waste pickers.

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