Migrants as Messengers in West Africa

This peer-to-peer campaign empowers young people in West Africa to make informed migration-related decisions. The campaign is led by returning migrant volunteers who share honest accounts of their migration experiences with their communities and families through a variety of online, on-air and on-the-ground channels. Scientifically rigorous impact evaluations are used to assess the impact of the campaign. They consist of randomised controlled trials in which engagement activity effects are assessed in an experimental approach. The evaluations measure shifts in knowledge about the risks associated with irregular migration, intentions, attitudes and perceptions towards irregular migration. In addition to four impact evaluations that will be conducted in 2021-2022, a pilot study conducted by phone/WhatsApp is currently attempting to measure the effect of the interventions on actual migration behaviour.

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