Somos Colmena Campaign

"Somos Colmena" is a C4D campaign which leverages behavioural science working with communities to develop campaigns that help fellow community members make more informed decisions about their life plans, recognise fake information, and identify opportunities for local development and regular migration. The virtual community “Somos Colmena” is part of a strategy that informs and facilitates behaviour change. For example, in a campaign conducted in 2020 in Costa Rica, “Somos Colmena” referred irregular migrants to an Information Hub that assisted them in their regularisation process.

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