UN Global Pulse

Using BeSci to increase the use of bank accounts in Indonesia

Pulse Lab Jakarta ran a behavioural experiment in the form of an 8-week WhatsApp campaign aimed at disseminating a set of key messages to bank agents. The messages (i.e. graphics, comics, written text) were sent to shop owners (who were also bank agents), urging them to encourage their customers to save the change from purchases made at their shops in their bank accounts. The messages shared as part of the #TabunginAja (“#JustSaveIt”) campaign, were informed by BeSci and included setting specific goals and applying rules of thumb to prompt the target behaviour (e.g. to encourage agents to ask their customers to save their shopping change if the amount is less than USD0.35).

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February 17, 2022

Bike Ambulances to improve Emergency Obstetric Care in Rural Areas

Maternal mortality and morbidity rates remain high in Cote d’Ivoire. It is estimated that more than six women out of a thousand are dying while delivering birth, while 0.7% of the women of childbearing age have fistula in the country (MICS, 2016). While the strengthening of the health system is taking place, women in the country, especially in the rural area, stay vulnerable to the high risk of maternal death and morbidity. From behavioral perspectives, the barriers that leads to the three delays–(1) deciding to seek care; (2) identifying and reaching a medical facility; (3) receiving adequate and appropriate treatment may include the following (Cichowitz et al., 2018): Factors related to the first delay: social norms (community prefers to deliver at home), limited transportation and health care services at night, and negative experience in hospitals in the past (lack of trust). Factors related to the second delay of reaching a medical facility: a lack of available transportation, long travel times, and perception of high medical costs (walking 36.5%, car 34.6%, bus 13.5%, and motorcycle 13.5% in case of a study in Tanzania). In this context, this rapid prototyping initiative seeks to develop a new low-cost, safe transportation for women to prevent maternal mortality and morbidity in rural areas, by tackling the barriers that often lead to delay of emergency obstetric care (EmOC). It also aims to collect and utilize the GPS data/information of the bike ambulances to enable regional hospitals and the government to make better decisions in providing care, utilize hospital ambulances efficiently, and enhance communication between the care-seeker and care-provider.
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