Wild For Life

The Wild for Life Campaign aims to motivate citizens worldwide to support an end to the illegal wildlife trade. Leveraging BeSci principles such as social proof, normative feedback and precommitment, the campaign seeks to encourage individual pledges to advocate against the illegal wildlife trade and to make consumption choices that do not threaten species (e.g. not buying products made from protected wildlife, supporting companies that demonstrate sustainable supply chains). The campaign is supported by an influencer-driven, social-first strategy, seeking to leverage UNEP’s online strengths and network of celebrity champions, who have helped Wild for Life reach over a billion people and engage at least ten million as measured through likes, shares and follows.

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