Behavioural Insights in Employers’ Choice of Recruitment Services for Domestic Work
UN Entity:
ILO
SDGs:
SDG 08: Decent Work & Economic Growth
Innovation Area:
Behavioural Science
The ILO launched a campaign based on behavioural science, in a bid to influence the market in Hong Kong towards greater demand for fair recruitment practices. This report presents the results of the randomised control trial that was designed and used to identify the most effective message frame to trigger the behaviour of employers of domestic workers in Hong Kong (China) and influence their choice of private recruitment agencies when hiring foreign domestic workers.