Behavioural Science for Sustainability

Behavioural science is increasingly being applied by the UN to address sustainability. This session explored a range of UN experiences in this area. First, Professor Tobias Brosch (University of Geneva) talked about his work with the SDG Lab on the potential role of emotions in people's behaviors related to climate change. UNDP shared reflections from a study on responsible purchasing decisions of Asian youth. Then, the eMBeD team at the World Bank discussed how segmenting the population in behavioural archetypes can help build behaviourally informed communication campaigns. Finally, UNEP explored how BeSci can support and inform scientific assessments.