Behavioural Science & UN 2.0

What is behavioural science and how is the UN applying it? This session introduced what behavioural science technically is, the value it is providing the UN and Member States, and what it means to be part of UN 2.0. It will include remarks from Professor Cass Sunstein (Harvard University), Claudia da Costa Martinelli Wehbe (Government of Brazil) and the EOSG in addition to behavioural scientists working in the UN speaking about how they apply BeSci. This session aims to set up participants with an introductory understanding and relevant context about BeSci in the UN ahead of UN Behavioural Science Week. For more information about the UN Behavioural Science group, please visit: For more information about the UN Innovation Network, please visit

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