[UN BeSci Week] Challenges and Successes forming a Behaviour Change Unit in Country Offices

The potential positive impact of using behavioural science at the UN and integrating the discipline into UN programmes is well documented. However, progress has often been slow and gaining buy-in and support for this new approach can be challenging. This session explores some of these challenges and discuss how WFP is adressing them to establish a Behaviour Change Unit in a country office.

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