[UN BeSci Week] How Behaviourally-informed Interventions can Accelerate Progress for Women and Girls

Behavioural science can be a powerful tool regarding social norms that affect women and girls. Encouraging certain behaviours can positively impact some of the most entrenched gender inequality challenges. But how can we do that? In this session, Prof Cristina Bicchieri (University of Pennsylvania) and UN Women field colleagues explore the benefits of utilising behavioural science in gender equality programming. The session discusses examples of successful interventions in different areas, ranging from influencing girls’ career choices towards STEM-related fields to preventing online violence against women, destigmatising women living with HIV, and fostering men’s use of parental leave.